City National Bank Of Florida Names Sam Francois Senior Vice President And Chief Marketing Officer

City National Bank of Florida (CNB), Florida’s second-largest bank, has appointed Sam Francois as Managing Senior Vice President (MSVP) and Chief Marketing Officer (CMO). The addition of industry veteran Francois strengthens CNB’s leadership team as the bank pursues continued growth across Florida.

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With more than 20 years of marketing expertise spanning digital, e-commerce, and corporate communications, Francois brings a track record of driving growth and brand transformation across diverse industries. As CMO, he will oversee the $28 billion bank’s integrated marketing activities, leveraging his experience to enhance CNB’s brand visibility in key markets throughout the state. This will include spearheading CNB’s existing partnerships with The University of Miami and the Orlando Magic. Francois will report to Chief Banking Officer Michael MacIntyre.

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“CNB is deepening its presence in the sectors and communities driving Florida forward, and marketing communications plays an integral role in that growth,” said Michael MacIntyre, Chief Banking Officer of City National Bank of Florida. “Sam’s leadership will drive greater visibility for our brand and core business lines among CNB’s clients, partners, and communities, unlocking new opportunities for strategic growth and collaboration statewide.”

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Prior to joining CNB, Sam served as SVP and Head of Marketing at Amerant Bank, where he led marketing functions focused on growing accounts, deposits, and client retention across multiple verticals. He also led partnerships with all four major league sports teams in South Florida, as well as the Tampa Bay Rays in an official or Hometown Bank partner capacity. Francois previously held roles at Carnival Cruise Line, Thomson Reuters, the Biltmore Hotel, and Verizon.

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The addition of Francois comes as CNB adds team members in key markets such as South Florida, Palm beach, Orlando, and Tampa, with the bank expanding its workforce by 20 percent over the past 18 months. Strategic investments in talent recruitment and development are driving growth across business lines including Commercial and Corporate Banking, International Banking, Private Banking, Small Business Lending, Commercial Real Estate, and Capital Markets. With nearly $28 billion in assets, CNB ranks among the nation’s 75 largest banks, according to The Federal Reserve.

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Francois holds a bachelor’s degree from Pace University and an MBA from Southern New Hampshire University. He is also a board member of B Harris Kids, a non-profit founded by tennis professional Briana Harris to introduce tennis and educational programs to underserved youth.

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About City National Bank of Florida

City National Bank of Florida (CNB) has been a trusted partner to individuals, businesses, and communities for 80 years. With more than $28 billion in assets, CNB ranks among Florida’s largest and fastest-growing banks and is one of the nation’s 75-largest banks according to The Federal Reserve. Headquartered in Miami, CNB is expanding across South and Central Florida, supported by a team of more than 1,200 employees statewide. CNB is a subsidiary of Chile’s Banco de Credito e Inversiones (Bci) and remains a community-centric institution guided by local decision-making, with services including commercial and corporate banking, private banking, international banking, commercial real estate, wealth management, residential mortgages, community association banking, and capital markets. CNB continuously invests in technology, talent, and strategic partnerships, such as serving as the official bank of the University of Miami and Orlando Magic. CNB holds a 5-star “Superior” rating from BauerFinancial and has earned an “Outstanding” Community Reinvestment Act designation for 24 consecutive years for its commitment to lending in underserved communities. The bank is certified as a “Great Place to Work” and named by Fortune as a Best Medium Workplace, Best Workplace for Women, and Best Workplace in Financial Services & Insurance. CNBFL Member FDIC

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